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Agro Technology: India

 
 

Company: IDEO.org Client: Digital Green
// Service Design // System Design // Brand Design

What if… India's smallholder farmers could leverage information and choice to flip the value chain in their favor?

Smallholder farmers produce the majority of the world’s food, but have the least information and leverage when it comes to selling their product. Loop, the only produce transport service that connects farmers to richer market opportunities while saving them time and money, aims to change that. Exploring insights focused on efficiency and brand recognition, our team formalized the startup by elevating its core value proposition, crafting a brand vision, and designing an operational strategy blueprint for both internal executors and external customers.

 
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My Role:

As the lead Systems Designer I mapped Loop’s organizational structures and services, identified growth opportunities, designed service interventions, and developed strategic rollout solutions.

 

25,600+

Farmers have signed up
to be Loop farmers

$16 million

of produce has been sold
via Loop transport

 

 
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Loop takes my produce to markets and sells it for me. It makes me more money. It gives me more time with family and life.
Of course I use it!
— Farmer, Bihar Region