Process

— I approach design from a human-centered lens to deliver scalable solutions rooted in desirability, feasibility, and viability.

 
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I research…

to empathize, understand, and
get inspired.

user interviews, stakeholder conversations, sector experts, partners, community networks, analogous experiences

 
 

 
 
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I synthesize…

to connect the dots and quantify
the etherial.

research distillation, insight identification. journey maps, service blueprints, flow charts, opportunity framing

 
 

 
 
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I ideate…

to explore unexpected directions and
find unique approaches.

brainstorming, rapid prototyping, analogous inspiration

 
 

 
 
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I prototype…

to test concepts, understand opportunities, iterate,
and ensure quality design.

service modeling, CAD modeling, mood boards, foam core,
3D printing, paper prototyping, experience prototypes

 
 

 
 
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I design…


products.
services.
environments.
strategies.
systems.