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Youth Mental Health: USA

 
 

Company: IDEO.org Client: Stanford University
// Experience Design // Brand Design

What if… America’s mental health professionals actually listened to the voices of youth, rather than simply diagnosing them?

Today’s youth are stuck in a constant vortex of social pressures, expectations, perceived isolation, and an unknown future. While national concern for youth mental health continues to rise, the methods for addressing the topic have remained relatively stagnant. Redesigning mental health from a youth perspective, our team created a brand and concept space focused on offering young people a moment of reset to go within, take ownership of their needs, and reach out on their own terms.

 
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2 sites

expected to open
in 2020

$15 million

in funding awarded
to the concept

 

My Role

As the Project Lead I managed partners and design teams to deliver an Experience Playbook for the allcove team to use as a cohesive, yet flexible blueprint to implement as they scale nationally.

 
 

 
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[Working with IDEO.org] has been a wonderful experience... and hopefully just the beginning of a long and fruitful collaboration.
— Dr. Steven Adelsheim, Director of Stanford Center for YMHW