What if… America’s mental health professionals actually listened to the voices of youth, rather than simply diagnosing them?
Today’s youth are stuck in a constant vortex of social pressures, expectations, perceived isolation, and an unknown future. While national concern for youth mental health continues to rise, the methods for addressing the topic have remained relatively stagnant. Redesigning mental health from a youth perspective, our team created a brand and concept space focused on offering young people a moment of reset to go within, take ownership of their needs, and reach out on their own terms.
expected to open
in funding awarded
to the concept
As the Project Lead I managed partners and design teams to deliver an Experience Playbook for the allcove team to use as a cohesive, yet flexible blueprint to implement as they scale nationally.