My Process
An HCD-rooted process accelerated by AI
The core phases of human-centered design haven't changed, but AI has fundamentally compressed the inner loop between insight and prototype. What once took weeks now takes hours.
Design Strategist & Product Creator · IDEO.org · Indigo Ag · Seattle
I'm a design strategist and product creator with roots in human-centered design — started at IDEO.org leading global projects, then spent six years at Indigo Ag as the sole designer for their full sustainability platform. I work best upstream, spanning strategy, systems thinking, research, and execution. Less position player, more athlete.
The core phases of human-centered design haven't changed, but AI has fundamentally compressed the inner loop between insight and prototype. What once took weeks now takes hours.
